PRESS RELEASE – Feb 2, 2026
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SAUGET, IL USA — Cerro Flow Products LLC® is proud to introduce a fresh new rebrand that reflects our future strategic vision and our innovative and trustworthy identity. We are committed to manufacturing the best copper tubing solutions for the plumbing, refrigeration, HVAC and Industrial OEM markets. As a domestic producer, with more than 100 years of U.S. manufacturing excellence, our new brand reflects our long-term investment to reliably deliver high quality copper products made in the USA.
Cerro’s new brand identity was inspired by feedback from customers, partners, and employees who asked for a Cerro that is modern, responsive, transparent and “easy-to-work-with”. Their insights helped define our strategic vision. More than a marketing campaign, our new branding, logo and website (cerro.com) reflect a coherent alignment of our products, processes and people to create a culture of clarity and trust.
Our new fresh brand highlights what sets Cerro apart:
- Innovation and quality in both products and the customer experience.
- Partner-driven support to help customers make informed decisions.
- Knowledgeable teams who are empowered to solve problems.
- A strong, steady foundation backed by more than a century of domestic manufacturing.
- A seamless, “easy-to-do-business-with” approach at every touchpoint.
“Our refreshed brand represents who we are today and the direction we’re headed” said Buddy Dailey, President of Cerro Flow Products LLC. “Our customers rely on us for consistency, partnership, and U.S.-made copper solutions they can trust. Our brand refresh reinforces those commitments and signals our continued focus on innovation and service”.
At the center of our updated brand is confidence: Confidence in Cerro’s products, people, and the partnership we deliver at every step. As Cerro continues to evolve, our new brand reflects our positive transformation of the past several years while honoring the strength, resilience, and craftsmanship that have defined Cerro for over a century.
Cerro is committed to progress, innovation, and a future where we are:
Always Moving Forward ™
Contact: Eric Pilas – VP Sales & Marketing P:888.237.7611 or email: [email protected]